How did I do this, you might ask?
Easy. I listened to what he said to me and found a book that matched his interests and then listened to him when he talked about the book. Therefore, he'll make an effort to learn what I'm trying to teach him.
I thought about this because I got another student I was trying to reach. He's a self-professed player, who's smooth talking, but really didn't like to do what he was asked. I gave him Homeboyz by Alan Lawrence Sitomer, and he liked it, but lost it. Then I gave him Mexican WhiteBoy by Matt de la Pena which he skimmed through without reading too much in depth. For book groups, he's reading That Was Then, This Is Now by S. E. Hinton. When he came in today I told him that my favorite line from the book was "If you have two friends in your lifetime, you're lucky. If you have one good friend, you're more than lucky" (49). Before I could finish reading the quote, though, he'd finished it for me.
Later, he tells me that he's never read a book all the way through. He liked The Outsiders, but never finished it either. Right now he's feeling pretty proud of himself. And I'm feeling pretty proud of him.
Hinton, S.E. (1971). That Was Then, This Is Now. New York: Speak.